Abstract
This book describes why companies should adopt an age-friendly approach to their customers and how they can achieve it. We believe the default option is to engineer the company’s processes to become age-friendly. There will be instances when this is not the case but they are rare. Not everybody agrees with this assumption.
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Notes
Booz Allen Hamilton, Smart Customization: Profitable Growth Through Tailored Business Streams, November 2003.
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© 2013 Dick Stroud and Kim Walker
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Stroud, D., Walker, K. (2013). Creating an age-friendly strategy. In: Marketing to the Ageing Consumer. Palgrave Macmillan, London. https://doi.org/10.1057/9780230378209_11
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DOI: https://doi.org/10.1057/9780230378209_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35095-7
Online ISBN: 978-0-230-37820-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)