Abstract
The major components of the Market Commitment model have now been illustrated and explained. We have seen the power of commitment. We have demonstrated the value of deep-rooted immersion in markets and with customers to be truly in touch with future market opportunities. We have examined the prime forms of competitive advantage and strategy that can drive lasting success. We have driven down to the specific sources of advantage that can underpin the strategic options.
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© 1997 Michael de Kare-Silver
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de Kare-Silver, M. (1997). A Toolkit. In: Strategy in Crisis. Palgrave Macmillan, London. https://doi.org/10.1057/9780230378117_13
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DOI: https://doi.org/10.1057/9780230378117_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-39982-6
Online ISBN: 978-0-230-37811-7
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