Competitive Advantage through Emotion

Abstract

Our description of the Market Commitment model has so far taken us through three of the major strategies influencing customer purchasing in the late 1990s. We've looked at Product Performance - how well a product or service does its job. We've shown how breakthrough Service, in support of the core-product proposition, can transform customer loyalty. And we've discussed the Pricing of the product either as a longterm strategy in its own right or as part of a wider value proposition.