Abstract
The usual implication in the discussions on the difference between the popular and quality press is that mass journalism exclusively would be market-oriented whereas quality journalism would be protected from the effects of market forces. John McManus developed this notion to the full, opposing ‘market-driven’ to ‘normative’ journalism (McManus, 1994, p. 183). According to the author, the ‘market theory of news production’, which sets as its aim the maximization of the audience, clashes with the ‘journalistic theory of news production’ for which the public understanding of events and issues is what matters most (ibid., pp. 86–90).
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© 1998 Jean Chalaby
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Chalaby, J.K. (1998). The Polarization of the British Press. In: The Invention of Journalism. Palgrave Macmillan, London. https://doi.org/10.1057/9780230376175_8
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DOI: https://doi.org/10.1057/9780230376175_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-40027-0
Online ISBN: 978-0-230-37617-5
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