Abstract
Customer input management (CIM) recognises that consumers are part of the human resources of a company as well as a source of profit. The more consumers can contribute input to the production and delivery processes the greater will be their impact on cost effectiveness. By bringing the customer from outside to inside the organisation, conceptually if not actually, CIM transforms functions within a company, particularly marketing and human resources.
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© 1995 James J. Lynch
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Lynch, J.J. (1995). Customer Input Management. In: Customer Loyalty and Success. Palgrave Macmillan, London. https://doi.org/10.1057/9780230374713_5
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DOI: https://doi.org/10.1057/9780230374713_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-39512-5
Online ISBN: 978-0-230-37471-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)