Abstract
Loyalty advantage consists of the benefits which accrue from a prolonged relationship with a desired customer. Such benefits can be classified into economic, physical, psychological and moral.
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© 1995 James J. Lynch
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Lynch, J.J. (1995). Creating and Sustaining Loyalty Advantage. In: Customer Loyalty and Success. Palgrave Macmillan, London. https://doi.org/10.1057/9780230374713_3
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DOI: https://doi.org/10.1057/9780230374713_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-39512-5
Online ISBN: 978-0-230-37471-3
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