Abstract
Databased marketing’ Horizontal Marketing and customer value management represent growing applications able to build one-to-one relationships with the customer.
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References
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© 1999 Tito A. Ciriani, Stefano Gliozzi and Marina Russo
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Ciriani, T.A., Gliozzi, S., Russo, M. (1999). The Early Classification Problem: Successive LP for Machine Learning. In: Ciriani, T.A., Gliozzi, S., Johnson, E.L., Tadei, R. (eds) Operational Research in Industry. Palgrave Macmillan, London. https://doi.org/10.1057/9780230372924_13
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DOI: https://doi.org/10.1057/9780230372924_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-41051-4
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