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Brand communication and ethics: in search of a soul

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Ethics in Marketing and Communications

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Abstract

Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.

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Authors
  1. Angela Altes-Mathieu
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Editor information

Editors and Affiliations

  1. ESCEM, Poitiers, France

    Mary M. McKinley (Professor of Marketing and Sustainable Development, Director of Research in Ethical Marketing) (Professor of Marketing and Sustainable Development, Director of Research in Ethical Marketing)

Copyright information

© 2012 Angela Altes-Mathieu

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Altes-Mathieu, A. (2012). Brand communication and ethics: in search of a soul. In: McKinley, M.M. (eds) Ethics in Marketing and Communications. Palgrave Macmillan, London. https://doi.org/10.1057/9780230367142_5

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