Suzlon Energy Ltd: Making Foray Abroad

Abstract

Tulsi Tanti, the high-profile chairman of Suzlon Energy had read rave reviews written by some analysts and academicians about the company’s global expansion. There were mixed opinions about his effort to make Suzlon a vertically integrated company. In spite of its success, it was still not clear whether Suzlon should go ahead with more acquisitions and integrate the firm further. Certain decisions about its future expansions were also pending and were being heatedly debated in his boardroom. Tanti was to explain and do his best to make his team believe the value accrued to the organization by the past acquisitions. The degree of product customization and innovation was also something that was on his mind since Suzlon’s turbine technology was limited and the demand for more powerful turbines was increasing. Suzlon needed to take a closer look at its products portfolio and expansion strategy.