Abstract
The anticipation approach presented in this book relies on a basic premise: that we can build the future by acting in the present. When we started our research on market proactiveness, something became readily evident: to be proactive, a company has to change its mindset towards the future and start to regard it as something it can create from its own strategies.
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© 2012 Leonardo Araújo & Rogério Gava
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Araújo, L., Gava, R. (2012). Future-today Management Believing in What Does Not Exist (Yet). In: Proactive Companies. Fundacao Dom Cabral (FDC). Palgrave Macmillan, London. https://doi.org/10.1057/9780230363014_5
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DOI: https://doi.org/10.1057/9780230363014_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33090-4
Online ISBN: 978-0-230-36301-4
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