Organizing the Company for Market Proactiveness the Capacities of a Proactive Company

Abstract

The implementation of planned strategies remains one of the toughest challenges faced by a company, the Achilles’ heel of strategic management. Most managers and executives are convinced that it is easier to formulate good strategies than to ensure their proper execution. Historical data on the success of strategies agrees with them.¹ This is so because strategy implementation is a complex activity that depends on factors ranging from the ability to manage people and processes to the usually difficult task of promoting organizational change. This is why so many strategies fail: all the variables that impact on their implementation must be managed continuously.