Abstract
How much of your communication involves persuasion? The answer is, probably most of it. You don’t just find it at the sharp end of business, the sales presentation or the selection interview, it’s happening all the time in meetings, emails and phone calls, we are forever trying to get other people to see things our way.
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© 2012 Theo Theobald & Cary Cooper
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Theobald, T., Cooper, C. (2012). Persuasion. In: Shut Up and Listen. Palgrave Macmillan, London. https://doi.org/10.1057/9780230362987_5
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DOI: https://doi.org/10.1057/9780230362987_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-31427-6
Online ISBN: 978-0-230-36298-7
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