Sustainability as Global Norm: The Greening of Mega-Events in China

  • Arthur P. J. Mol
  • Lei Zhang
Part of the Global Culture and Sport book series (GCS)


In our (post-)modern times of high fluidity, with rapid turnover of fashionable ideas, where ‘everything that is solid melts into thin air’, it is remarkable that such an old-fashioned concept as sustainability — launched over 20 years ago — is still so solidly present in debates and practices. This chapter investigates whether sustainability has become a global concept, idea or norm that increasingly redirects institutions, practices, structures, norms and ideologies globally. If that is the case, sustainability becomes a shared notion that can no longer be ignored, not even by the powers-that-be, which now have to pay more than lip-service to sustainability in order to legitimize thir behaviour.


Olympic Game Ecological Modernization World Expo Falun Gong Expo Site 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 2012

Authors and Affiliations

  • Arthur P. J. Mol
  • Lei Zhang

There are no affiliations available

Personalised recommendations