Civilizing Beijing: Social Beautification, Civility and Citizenship at the 2008 Olympics
- 594 Downloads
In recent years, mega-events have been increasingly studied in the urban literature for their capacity to enhance the global visibility of a city and their role as catalysts for the modernization of urban infrastructure in host cities. Yet another important urban aspect of mega-events-led city marketing and urban image construction that is too often overlooked in the literature is the way these high-visibility global-scale events also foster state interventions to reform and control social behaviour. Hosting mega-events often pressures host cities to reinvent their image by transforming their human environment through social beautification and disciplining programmes. Urban research on mega-events is generally concerned with the socio-spatial implications of Olympic redevelopment, the impacts of mega-events on local politics and public policy, the economic legacy of mega-events and their role in city marketing (De Lange 1998, Essex & Chalkley 1998, Burbank et al. 2001, Gold & Gold 2008). Only rarely are the important ‘civilization campaigns’ that accompany these initiatives examined (Choi 2004, Lenskyj 2002).
KeywordsChinese Communist Party Olympic Game Social Reform Civic Virtue Harmonious Society
Unable to display preview. Download preview PDF.