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Civilizing Beijing: Social Beautification, Civility and Citizenship at the 2008 Olympics

  • Anne-Marie Broudehoux
Chapter
Part of the Global Culture and Sport book series (GCS)

Abstract

In recent years, mega-events have been increasingly studied in the urban literature for their capacity to enhance the global visibility of a city and their role as catalysts for the modernization of urban infrastructure in host cities. Yet another important urban aspect of mega-events-led city marketing and urban image construction that is too often overlooked in the literature is the way these high-visibility global-scale events also foster state interventions to reform and control social behaviour. Hosting mega-events often pressures host cities to reinvent their image by transforming their human environment through social beautification and disciplining programmes. Urban research on mega-events is generally concerned with the socio-spatial implications of Olympic redevelopment, the impacts of mega-events on local politics and public policy, the economic legacy of mega-events and their role in city marketing (De Lange 1998, Essex & Chalkley 1998, Burbank et al. 2001, Gold & Gold 2008). Only rarely are the important ‘civilization campaigns’ that accompany these initiatives examined (Choi 2004, Lenskyj 2002).

Keywords

Chinese Communist Party Olympic Game Social Reform Civic Virtue Harmonious Society 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 2.
    See for example, Guo Shixing’s 1999 play about disrespect, Bad Words Street.Google Scholar
  2. 3.
    See Simon Leys’s (1997) introduction to his translation of the Analects of Confucius.Google Scholar

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 2012

Authors and Affiliations

  • Anne-Marie Broudehoux

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