Vancouver 2010: The Saga of Eagleridge Bluffs

  • David Whitson
Part of the Global Culture and Sport book series (GCS)


From the outset, Vancouver’s successful bid to host the 2010 Winter Olympics was a ‘corporate-civic project’. The agendas of the local growth coalition — city and provincial politicians, as well as major players in the local business community — involved showcasing Vancouver as a destination for global investment, and revitalizing the position of Whistler in the intensely competitive global tourism market. In this, of course, British Columbia (BC) political and business leaders were following a now familiar script in which Olympic Games and other mega-events are understood as opportunities to demonstrate the attractions of a city/region to global visitors and investors. Indeed, pursuing mega-events and promoting them as catalysts for the competitive repositioning of a city is a strategy that has been tried before in Canada, in Montreal and Calgary (Whitson 2004) and in other countries, too (see, for example, Bennett 1991, Whitelegg 2000, Hall 2006, Horne & Manzenreiter 2006). In BC, the provincial government has sought to capitalize on Vancouver 2010 by improving the transportation infrastructure serving Whistler (and other ski resorts, too), and it has viewed this as an investment in the growth of the BC tourism industry (British Columbia 2004).


British Columbia Migratory Bird Olympic Game North American Free Trade Agreement Industrial Partner 
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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 2012

Authors and Affiliations

  • David Whitson

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