Studying the Bancassurance Phenomenon: An Empirical Exploratory Analysis on a European Sample

  • Franco Fiordelisi
  • Ornella Ricci
Part of the Palgrave Macmillan Studies in Banking and Financial Institutions book series (SBFI)


As outlined in Chapter 6, cost and revenue synergies are commonly recognized as one of the main economic rationales for bank diversification into the insurance industry. Nevertheless, there are only a very few studies dealing with efficiency issues and specifically focussing on bancassurance. This chapter aims to present the empirical analysis conducted on a European sample in order to answer the following research question: are banks engaged in the insurance business more cost and profit efficient than their competitors specialised in traditional and investment banking?


Data Envelopment Analysis Efficiency Score Commercial Bank Stochastic Frontier Stochastic Frontier Analysis 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Franco Fiordelisi and Ornella Ricci 2012

Authors and Affiliations

  • Franco Fiordelisi
  • Ornella Ricci

There are no affiliations available

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