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Introduction

  • Franco Fiordelisi
  • Ornella Ricci
Chapter
Part of the Palgrave Macmillan Studies in Banking and Financial Institutions book series (SBFI)

Abstract

Bancassurance is one of the most important forms of business collaboration in the European financial services industry. Initially, the development of bancassurance was the result of the disintermediation process and the relaxation of regulatory barriers to financial conglomeration. Over the last decade, the cooperation between banks and insurance companies has increased continuously from the initial cross-selling agreements to strategic alliances and ownership links: this process was driven by the increasing investor demand for long-term savings products, growth in life expectancy and the crisis of social security systems.

Keywords

Global Financial Crisis Strategic Alliance Insurance Product Bank Branch Relationship Banking 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Franco Fiordelisi and Ornella Ricci 2012

Authors and Affiliations

  • Franco Fiordelisi
    • 1
  • Ornella Ricci
    • 1
  1. 1.Faculty of Economics at the University of Rome IIIItaly

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