Abstract
Prime Minister Harold Macmillan was no doubt right when he told a Conservative party rally in July 1957 that most British people had “never had it so good”, and that the country was in “a state of prosperity such as [it had] never had in [his] lifetime”. While, however, a nation emerging from post-War austerity was indulging a developing taste for consumer durables and foreign holidays, one UK industry remained in the doldrums: namely, brewing. Thus beer production, which in the last year of the War (12 months to March 1945) amounted to 31.3 million barrels, had by 1950/51 fallen by over 20 per cent, to 24.9 million barrels. It remained at around this level for the next eight years, reaching a nadir in 1958/59 of 23.8 million barrels, down by almost a quarter on 1944/45.
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© 2012 John Spicer, Chris Thurman, John Walters and Simon Ward
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Spicer, J., Thurman, C., Walters, J., Ward, S. (2012). The “Big Six” Brewers and the Early Investigations. In: Intervention in the Modern UK Brewing Industry. Palgrave Macmillan, London. https://doi.org/10.1057/9780230355583_1
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DOI: https://doi.org/10.1057/9780230355583_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33478-0
Online ISBN: 978-0-230-35558-3
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