Abstract
It is not unusual that a formal (thin) normative theory coexists with an empirical (thick) descriptive theory. What is exceptional is that the normative and the descriptive theory only coexist in one domain (the domain of personal exchange) and not in the other (the domain of market behaviour). And what is even more extraordinary is that these theories are said to correspond with different systems of reasoning and are represented in the brain. This specific configuration of a dual-system approach forces a rethinking of the recent developments of rational choice theory.
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© 2012 Jan de Jonge
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de Jonge, J. (2012). Rethinking Rational Choice Theory. In: Rethinking Rational Choice Theory. Palgrave Macmillan, London. https://doi.org/10.1057/9780230355545_9
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DOI: https://doi.org/10.1057/9780230355545_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32553-5
Online ISBN: 978-0-230-35554-5
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