Abstract
This chapter describes the curious development of the relation between expected utility theory and behavioural economics. Behavioural economics was first a generic term for non-expected utility theories, and a potential alternative to rational choice theory; but increasingly it became a companion to expected utility theory instead of an alternative.
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© 2012 Jan de Jonge
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de Jonge, J. (2012). Behavioural Economics. In: Rethinking Rational Choice Theory. Palgrave Macmillan, London. https://doi.org/10.1057/9780230355545_4
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DOI: https://doi.org/10.1057/9780230355545_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32553-5
Online ISBN: 978-0-230-35554-5
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