Skip to main content
SpringerLink
Log in

Schematic Representations in Election Advertisements in Jordan

  • Chapter
Multimodal Texts from Around the World

Abstract

Propaganda is one type of advertisement. It is a means of making known something in order to gain support for an opinion, creed or belief. Politicians use advertisements to communicate with their voters and make them aware of their record, stances towards certain issues and their political views.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Al-Ali, M. (2005) ‘Communicating messages of solidarity, promotion and pride in death announcement genre in Jordanian newspapers’. Discourse & Society, 16(10): 5–31.

    Article  Google Scholar 

  • Al-Momani, K. and Al-Refaei, D. (2010) ‘A socio-textual analysis of written wedding invitations in Jordanian society’. LSP Journal 1(1):61–80. http://lsp.cbs.dk

    Google Scholar 

  • Barthes, R. (1967) Elements of Semiology (trans. A. Lavers and C. Smith) (New York: Hill and Wang).

    Google Scholar 

  • Barthes, R. (1977) Image-Music-Text, (trans. S. Heath) (London: William Collins Sons and Co).

    Google Scholar 

  • Berger, A. A. (2005) Media Analysis Techniques (Thousand Oaks, CA: Sage Publications).

    Google Scholar 

  • Bowcher, W. L. (2007) ‘A multimodal analysis of good guys and bad guys in "Rugby League Week"‘. In T. D. Royce and W. L. Bowcher (eds.) New Directions in the Analysis of Multimodal Discourse (Mahwah, NJ: Lawrence Erlbaum Associates), pp. 239–74.

    Google Scholar 

  • Britannica online: http://www.britannica.com/EBchecked/topic/306128/ Jordan/23346/Demographic-trends (accessed August 2010).

    Google Scholar 

  • Brown, G. and Yule, G. (1983) Discourse Analysis (Cambridge: Cambridge University Press).

    Book  Google Scholar 

  • Cheong, Y. (2004) ‘The construal of ideational meaning in print advertisement’. In K. O’Halloran (ed.) Multimodal Discourse Analysis: Systemic Functional Perspectives (London: Continuum), pp. 163–95.

    Google Scholar 

  • Clynes, A. and Henry, A. (2004) ‘Introducing genre analysis using Brunei Malay wedding invitations’. Language Awareness 13(4): 225–42.

    Article  Google Scholar 

  • Cook, G. (2001) The Discourse of Advertising (2nd edn) (London and New York: Routledge).

    Google Scholar 

  • Eco, U. (1986) Semiotics and the Philosophy of Language (Bloomington, IN: Indiana University Press).

    Google Scholar 

  • Forceville, C. (1996) Pictorial Metaphors in Advertising (London: Routledge).

    Book  Google Scholar 

  • Forceville, C. (2009) ‘Metonymy in visual and audiovisual discourse’. In E. Ventola and A. J. M. Guijarro (eds.) The World Told and the World Shown: Multisemiotic Issues (Basingstoke and New York: Palgrave Macmillan), pp. 56–74.

    Google Scholar 

  • Goffman, E. (1974) Frame Analysis: Essays on the Organization of Experience (New York: Harper Colophon).

    Google Scholar 

  • Goffman, E. (1979). Gender Advertisements (New York: Harper and Row).

    Google Scholar 

  • Graber, D. (1988) Processing the News: How People Tame the Information Tide. (2nd edn) (New York: Longman).

    Google Scholar 

  • Hall, S. (1997) ‘Introduction’. In S. Hall (ed.) Representation: Cultural Representations and Signifying Practices (London: Sage), pp. 1–11.

    Google Scholar 

  • Halliday, M. A. K. (1978) Language as Social Semiotic (London: Arnold).

    Google Scholar 

  • Halliday, M. A. K. (1985) An Introduction to Systemic Functional Grammar (London: Arnold).

    Google Scholar 

  • Iedema, I. (2003) ‘Multimodality, resemiotization: extending the analysis of discourse as multi-semiotic practice’. Visual Communication, 2(10): 29–57.

    Article  Google Scholar 

  • Jain, J. N. and Singh, P. P. (2007) Modern Advertising Management: Principles and Techniques (New Delhi: Regal Publications).

    Google Scholar 

  • www.jordanelection2010.com/pages/index/38

    Google Scholar 

  • Kress, G. and van Leeuwen, T. (1996) Reading Images: The Grammar of Visual Design (London: Routledge).

    Google Scholar 

  • Moriarty, S. (1995) ‘Visual semiotics and the production of meaning in advertising’. Visual Communication Division of AEJMC, Washington, DC. http://spot.colorado.edu/~moriarts/conceptmap.html (accessed 14 August 1995).

    Google Scholar 

  • Moriarty, S. (2005) ‘Visual semiotics theory’. In K. L. Smith, S. Moriarty, G. Barbatsis and K. Kenney (eds.) Handbook of Visual Communication: Theory, Methods, and Media (Mahwah, NJ: Lawrence Erlbaum Associates), pp. 227–41

    Google Scholar 

  • Moriarty, S. and Popovich, M. (1989) ‘Newsmagazine visuals and the 1988 presidential elections’. Association for Educational in Journalism and Mass Communication Annual Conference, August 1989, Washington DC. http://spot.colorado.edu/~moriarts/88electn.html (accessed 3 March 2010).

    Google Scholar 

  • Myers, G. (2003). Words, Pictures, and Facts in Academic Discourse. Iberica 6: 3–13. www.aelfe.org/documents/text6-Myers.pdf (accessed 5 July 2009).

    Google Scholar 

  • Norrick, N. R. (1985) How Proverbs Mean: Semantic Studies in English Proverbs. (Berlin: Mouton de Gruyter).

    Book  Google Scholar 

  • O’Halloran, K. L. (ed.) (2004) Multimodal Discourse Analysis: Systemic Functional Perspectives. (London: Continuum).

    Google Scholar 

  • O’Halloran, K. L. (2008) Systemic functional multimodal discourse analysis (SF- MDA): constructing ideational meaning using language and visual imagery. Visual Communication 7(4): 443–75.

    Article  Google Scholar 

  • Peirce, C. S. (1982) The Writings of Charles S. Peirce: A Chronological Edition Volumes 1–6. (Peirce Edition Project) (Bloomington, IN: Indiana University Press).

    Google Scholar 

  • Posusney, M. P. (1998) ‘Behind the ballot box: electoral engineering in the Arab world’. Middle East Report 209 (Winter): 12–16, 42.

    Article  Google Scholar 

  • Royce, T. D. (2007) ‘Intersemiotic complementarity: a framework for multimodal discourse analysis’. In T. D. Royce and W. L. Bowcher (eds.) New Directions in the Analysis of Multimodal Discourse (Mahwah, NJ: Lawrence Erlbaum Associates), pp. 63–109

    Google Scholar 

  • Royce, T. D. and Bowcher, W. L. (eds.) (2007) New Directions in the Analysis of Multimodal Discourse (Mahwah, NJ: Lawrence Erlbaum).

    Google Scholar 

  • Rumelhart, D. E. (1980) ‘Schemata: the building blocks of cognition’. In R. J. Spiro, B. C. Bruce and W. F. Brewer (eds.) Theoretical Issues in Reading Comprehension. (Hillsdale, NJ: Erlbaum).

    Google Scholar 

  • Sloan, D. W. (1991) Perspectives on Mass Communication History (Hillsdale, NJ: Lawrence Erlbaum).

    Google Scholar 

  • Stöckl, H. (2004) ‘In-between language and image in printed media’. In E. Ventola, C. Charles and M. Kaltenbacher (eds.) Perspectives on Multimodality (Amsterdam: John Benjamins), pp. 9–30.

    Google Scholar 

  • Unsworth, L. (2001) Teaching Multiliteracies Across the Curriculum: Changing Contexts of Text and Image in Classroom Practice. (Buckingham and Philadelphia: Open University Press).

    Google Scholar 

  • Ventola, E., Charles, C. and Kaltenbacher, M. (eds.) (2004) Perspectives on Multimodality (Amsterdam: John Benjamins).

    Google Scholar 

  • Werner, W. (2004) ‘On political cartoons and social studies textbooks: visual analogies, intertextuality, and cultural memory’. Canadian Social Studies 38(2). www.quasar.ualberta.ca/css (accessed 3 March 2010).

    Google Scholar 

Download references

Authors
  1. Kawakib Al-Momani
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Sun Yat-sen University, China

    Wendy L. Bowcher

Copyright information

© 2012 Kawakib Al-Momani

About this chapter

Cite this chapter

Al-Momani, K. (2012). Schematic Representations in Election Advertisements in Jordan. In: Bowcher, W.L. (eds) Multimodal Texts from Around the World. Palgrave Macmillan, London. https://doi.org/10.1057/9780230355347_3

Download citation

Publish with us

Policies and ethics

Search

Navigation