Skip to main content

Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets

  • Chapter
Book cover Multimodal Texts from Around the World

Abstract

This chapter explores the evaluative effect of large images and bold words in striking ‘verbal-visual displays’ (Keeble, 2006, p. 219) once associated only with magazine or tabloid journalism, but now commonplace in media contexts of all kinds. Such displays, referred to here as ‘standouts’ (Economou, 2008, 2009, 2010), typically comprise the following three parts:

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Economou, D. (2006) ‘The big picture’. In L. Lassen, J. Strunck and A. Vestergaard (eds.) Mediating Ideology in Text and Image (Amsterdam: John Benjamins), pp. 112–234.

    Google Scholar 

  • Economou, D. (2008) ‘Pulling readers in: news photos in Greek and Australian broadsheets’. In E. Thomson and P. R. R. White (eds.) Communicating Conflict: Multilingual Case Studies of the News Media (London: Continuum), pp. 253–80.

    Google Scholar 

  • Economou, D. (2009) Photos in the News: Appraisal Analysis of Visual Semiosis and Verbal-visual Intersemiosis. Unpublished doctoral thesis, University of Sydney.

    Google Scholar 

  • Economou, D. (2010) ‘Having it both ways? Image and text face off in broadsheet news’. In V. Rupar (ed.) Newspapers and Sense Making (London: Hampton Press), pp. 175–98.

    Google Scholar 

  • Fairclough, N. (1992) Discourse and Social Change (Cambridge: Polity Press).

    Google Scholar 

  • Fairclough, N. (1995) Media Discourse (London: Edward Arnold).

    Google Scholar 

  • Halliday, M. A. K. and Matthiessen, C. M. I. M. (1999) Construing Experience through Language: A Language-based Approach to Cognition (London: Cassell).

    Google Scholar 

  • Hodgson, F. W. (1998) New Subediting (3rd edn) (London: Focal Press).

    Google Scholar 

  • Iedema, R., Feez, S. and White, P.R.R. (1994) Media Literacy (Literacy in Industry Research, Project Stage 2), Sydney Metropolitan East Region Disadvantaged Schools Programme.

    Google Scholar 

  • Keeble, R. (2006) The Newspaper Handbook (4th edn) (London: Routledge).

    Google Scholar 

  • Macken-Horarik, M. (2003a) ‘The children overboard affair’. Australian Review of Applied Linguistics 26(2): 1–16.

    Google Scholar 

  • Macken-Horarik, M. (2003b) ‘Working the borders in racist discourse: the challenge of the children overboard affair in news media texts’. Social Semiotics 13(3): 283–303.

    Article  Google Scholar 

  • Macken-Horarik, M. (2004) ‘Interacting with multimodal text: reflections on image and verbiage in ArtExpress’. Visual Communication 3(1): 5–26.

    Article  Google Scholar 

  • Martin, J. R. (2001) ‘Fair trade: negotiating meaning in multimodal texts’. In P. Coppock (ed.) The Semiotics of Writing: Transdisciplinary Perspectives on the Technology of Writing (Turnhout: Brepols Publishing), pp. 311–38.

    Google Scholar 

  • Martin, J. R. (2004) ‘Sense and sensibility: texturing evaluation’. In J. Foley (ed.) Language, Education and Discourse: Functional Approaches (London: Continuum), pp. 270–304.

    Google Scholar 

  • Martin, J. R. (2008) ‘Innocence: realisation, instantiation and individuation in a Botswanan’. In N. Knight and A. Mahboob (eds.) Questioning Linguistics: Proceedings from the First International Free Linguistics Conference (Cambridge: Cambridge Scholars Publishing), pp. 27–54.

    Google Scholar 

  • Martin, J. R. and Rose, D. (2008) Genre Relations: Mapping Culture (London: Equinox).

    Google Scholar 

  • Martin, J. R. and White, P. R. R. (2005) The Language of Evaluation: Appraisal in English (Basingstoke and New York: Palgrave Macmillan).

    Google Scholar 

  • Stenglin, M. (2004) Packaging Curiosities: Towards a Grammar of Three-dimensional Space. Unpublished doctoral thesis, The University of Sydney.

    Google Scholar 

  • van Leeuwen, T. (1996) ‘The representation of social actors’. In C. R. Caldas- Coulthard and M. Coulthard (eds.) Texts and Practices: Readings in Critical Discourse Analysis (London: Routledge), pp. 32–70.

    Google Scholar 

  • White, P. R. R. (1998) Telling Media Tales: The News Story as Rhetoric. Unpublished doctoral thesis, The University of Sydney.

    Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Copyright information

© 2012 Dorothy Economou

About this chapter

Cite this chapter

Economou, D. (2012). Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets. In: Bowcher, W.L. (eds) Multimodal Texts from Around the World. Palgrave Macmillan, London. https://doi.org/10.1057/9780230355347_11

Download citation

Publish with us

Policies and ethics