Creating Something New: The Corporate Intrapreneur
Creating something new is a woman’s opportunity to demonstrate her entrepreneurial spirit in a corporate setting. Innovation and renewal are important for organizations; without them, companies are rarely able to survive in today’s fast-moving, competitive world. Innovation helps to deal with stagnant growth and the slowness of large, mature organizations.1 Many large organizations are keen to bring entrepreneurial qualities in-house and embed these into their leadership definitions and competency frameworks. Others go even further and put their most promising managers through entrepre-neurship training courses to increase ideas and the creation of new business ventures.2 Corporate entrepreneurship is commonly referred to as ‘intrapreneurship’ and covers areas such as starting new business ventures and organizational renewal, where innovative insights create significant cost reductions and competitive advantages.3 Neal Thornberry defines business ventures as ‘The creation of something new that did not exist before. This ‘something new’ could be a new business- within-a-business, a product, a service, a delivery system, or a new value proposition to the customer’ (p. 332).4
KeywordsSenior Manager Business Plan Stakeholder Management Corporate Entrepreneurship Business Venture
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