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Culture is critical

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Future Work
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Abstract

We have talked about leadership and culture change as being essential if organizations are to seize the competitive advantages offered by new ways of working. The findings of our specially designed survey, described below, reveal the type of organizational culture that will adapt most easily to the forces transforming work. However, the managers we questioned reported a big gap between current organizational cultures and what they view as the ideal culture for the new world of work.

The entire knowledge economy is built on the trust that employees and their employers have in each other; there really is nothing else. It is only this relationship — the one between the employees and the organization — that keeps a company going.

Vineet Nayar, CEO, HCL Technologies1

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Notes

  1. V. Nayar, Employees First, Customers Second (Harvard Business Press, 2010 ), p. 169.

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  2. A. Wittenberg-Cox and A. Maitland, Why Women Mean Business (Wiley, 2009 ), pp. 2–3.

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  3. A. Maitland, ‘Workspace: The Other Gender’, The Conference Board Review, vol. XLVII, no. 1 (Winter 2010 ), pp. 68–69.

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  4. K. Tong-Hyung, ‘Wireless Technologies to Allow Workers to Stay at Home’, The Korea Times (20 July 2010 ).

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  5. A. Wittenberg-Cox and A. Maitland, Why Women Mean Business (Wiley, 2009 ), pp. 193–200.

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© 2011 Alison Maitland and Peter Thomson

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Maitland, A., Thomson, P. (2011). Culture is critical. In: Future Work. Palgrave Macmillan, London. https://doi.org/10.1057/9780230354043_7

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