Richard Scudamore announced that the EPL were exploring plans to export an extra ‘39th game’ at the end of each season to various cities across the world in order to give many overseas fans the chance to watch matches in their local stadiums in February 2008. At the time, football manager Sam Allardyce was working as a football pundit in Dubai and spoke about the resonance of the league across Asia, highlighting the thirst for ‘Game 39’. Although the plans — at least temporarily — faltered, it highlighted that some dimensions of the EPL now clearly inhabited a transnational ‘space of flows’ (Castells 2000 ). This chapter illustrates why the EPL’s network structure lends itself to the transnational space before discussing the EPL and its clubs as global brands and the emergence of the ‘Game 39’ idea.
Network Society Member Club Football Club Premier League Global Brand
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