The analysis in this book offers an understanding of some of the transnational and explicitly local dimensions of the EPL, its member clubs and their fans. Castells (1998; 2000 ; 2000a; 2009) provided a clear framework through which the transnational networks can be understood. He suggested that the growth of a transnational network society was aided by the growth and availability of the Internet, which allowed information and material capital to move across the world instantaneously and became the primary form of social organisation throughout the world. The drive behind this development was the quest to find larger markets — or spaces for material profit — which tended to be located at the levels that connect with the largest numbers of people. Thus, they created a deregulated, free-market ‘space of [global] flows’ (Castells 1998; 2000 ; 2000a; 2009). While the global economic crisis — or credit crunch — which began in the summer of 2007 may challenge this transnational practice in the wider society, the most successful football clubs in the EPL have proved to be ‘reasonably resilient’ (Burdon and Jones 2009), and the market continues to dictate. Therefore, the cost of the small average attendances drop in the EPL’s 2009/10 EPL season will be offset by the increases in the sales of broadcasting rights to international markets (see Chapter 2).
KeywordsLabour Party Member Club Football Club Global Economic Crisis Participatory Democracy
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