Conclusions

Abstract

In sum, we defined what is understood by the term identity and the way in which people’s goals are shaped by the society in which they live, comparing Europe with the United States. We then took a look at the reason why female managers identify with the ‘masculine model’to the detriment of the feminine, and assessed the contents of family mandates, according to whether they were issued by father or mother. This is a completely new way of looking at the matter, given that as a rule they are not analysed or, indeed, even discussed. The surprising result is that the majority message issued to daughters is the economic model that comes from fathers, as opposed to emotional schooling which is communicated by the mother.