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Part of the book series: Palgrave Studies in the History of the Media ((PSHM))

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Abstract

Four months after the new century began, the halfpenny Daily Express, the most Americanized newspaper to appear in Britain up to that time, commenced publication. Founded by Charles Arthur Pearson, its most illustrious days lay ahead of it after Beaverbrook gained financial control during the First World War and Arthur Christiansen became editor in 1933. Yet from the outset, it plowed new ground with a front page given over to news (“nothing like having your best goods in the shop-front window,” observed Stead1), and it rapidly amassed a readership of several hundred thousand. Its selling points were derived almost entirely from transatlantic models. Pearson was an enthusiast for all things American and he visited the United States several times before launching his newspaper. As early as 1895 he had conceived of publishing a daily paper in London that was to be aimed primarily at American readers. Nothing resulted from this project, but from the very outset the Daily Express was an “American-style” product transplanted to British shores, as became evident in 1902 when Blumenfeld was appointed editor.

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Notes

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© 2011 Joel H. Wiener

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Wiener, J.H. (2011). The Modernization of Journalism. In: The Americanization of the British Press, 1830s–1914. Palgrave Studies in the History of the Media. Palgrave Macmillan, London. https://doi.org/10.1057/9780230347953_10

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  • DOI: https://doi.org/10.1057/9780230347953_10

  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-349-36909-6

  • Online ISBN: 978-0-230-34795-3

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