Abstract
The story of Triodos Bank over the last 20 years reads as a success story. It is also a story about how principles are guiding business. However, principles need a pragmatic approach in order to be successful. Over the past 30 years the bank’s management has succeeded in balancing a clear focus to create value for society with the objectives of a financially sound company. This case will describe this development, focusing on a period of rapid growth from 1990 to 2009, in which the organization grew from a small entity to a serious bank.
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Notes
Richard Taub, Community Capitalism: The South Shore Bank’s Strategy for Neighborhood Revitalization (Boston, MA: Harvard Business School Press, 1994).
Becky Yerak, ‘Friends in High Places’ help ShoreBank raise needed capital’, (2010).
Jeannine Jacokes, ‘Viewpoint: ShoreBank Earned Big Bank Infusion’, American Banker (2010).
Jeannine Jacokes, ‘Viewpoint: ShoreBank Earned Big Bank Infusion’, American Banker (2010).
Jeannine Jacokes, ‘Viewpoint: ShoreBank Earned Big Bank Infusion’, American Banker (2010).
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© 2012 Frank Jan de Graaf
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de Graaf, F.J. (2012). Triodos Bank — Mission-Driven Success Pays Off: From Dutch Enfant Terrible to European Business Leader. In: Spitzeck, H., Pirson, M., Dierksmeier, C. (eds) Banking with Integrity. Humanism in Business Series. Palgrave Macmillan, London. https://doi.org/10.1057/9780230346499_12
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DOI: https://doi.org/10.1057/9780230346499_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33114-7
Online ISBN: 978-0-230-34649-9
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