Abstract
The Centre for Retail Research (CRR) predicts that e-commerce will bring European retailers some €2bn each month on average through 2011. That’s a 23% increase versus the previous year. Meantime, spending in shops in expected to stay flat with at best a 0.5% increase forecast. With e-commerce now the norm and in fact the only growth option, what will be the next evolution and how should retailers capitalize upon and maintain that e-commerce momentum? The answer, according to the CRR: “It all pivots around social media”.
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© 2011 Michael de Kare-Silver
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de Kare-Silver, M. (2011). It All Pivots Around Social Media. In: E-Shock 2020. Palgrave Macmillan, London. https://doi.org/10.1057/9780230343368_8
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DOI: https://doi.org/10.1057/9780230343368_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33693-7
Online ISBN: 978-0-230-34336-8
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