Impact of Digital on Media, Travel, Health and Advertising

Abstract

It is clear that we are witnessing a sea-change in the way business needs to operate. Technology innovation has combined with consumer demand and sophistication to produce a new order for successful commerce. No longer is it possible to operate successfully and sustainably using traditional approaches. The age has come for the multi-channel enterprise which is digitally savvy and embraces an “omni-commerce” approach to business. It requires a complete rethink about how to do business, how to engage with customers, how to organize in order to deliver that multi-channel engagement, how to stay abreast of the latest technology trends and decide what to focus on, and what to deprioritize. It means a new approach to sales and marketing, more informed decision-making about where and how to allocate budgets and new skills and training for the workforce to help them adapt and accept this changed landscape