The Anholt—GfK Roper Nation Brands Index^SM: Navigating the Changing World

Abstract

The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. The Anholt—GfK Roper Nation Brands Index^SM represents a unique collaboration combining the heritage and authority of GfK Roper’s three-quarters of a century of experience in public affairs research with the expertise of Simon Anholt to offer a unique barometer of global opinion.