Abstract
Ever since I began using the term ‘nation brand’ in the late 1990s (Anholt 1998), I have been arguing against the all too common interpretation of the phrase, which holds that the reputations of places can be influenced significantly in the long term by advertising, marketing or public relations campaigns, or even, most naïvely, by logos and corporate identity.
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© 2011 Simon Anholt
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Anholt, S. (2011). From Competitive Identity to Governmental Social Responsibility: Place ‘Brand’ in an Interconnected World. In: Go, F.M., Govers, R. (eds) International Place Branding Yearbook 2011. Palgrave Macmillan, London. https://doi.org/10.1057/9780230343320_1
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DOI: https://doi.org/10.1057/9780230343320_1
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Publisher Name: Palgrave Macmillan, London
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