Abstract
The rejected suitor continues to pursue the woman, sending her flowers and candy, dedicating songs to her on the radio, calling her, and emailing her. As his obsession grows, he follows her to the grocery store, lurks outside her house as she goes about her daily chores, and even watches her dust the living room via a webcam. A soundtrack plays in his mind, articulating his pain: “Baby, come back” and “Don’t you want me baby? Don’t you want me, oooh …” In one of the most memorable advertising campaigns of recent years, mops, brooms, and feather dusters pine for the women who have abandoned them after purchasing new Swiffer cleaning products like the Swiffer Wet Jet. The commercials end with the tagline “Swiffer gives cleaning a whole new meaning.”1
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Notes
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© 2011 Jessamyn Neuhaus
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Neuhaus, J. (2011). Introduction. In: Housework and Housewives in Modern American Advertising. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230337978_1
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