Abstract
This chapter provides an overview of the main findings from this study. It examines the United Kingdom and Japanese multinationals transfer of parent country organizational practices to China, local employees’ reception of these practices, and the form of customer service in these subsidiaries. Where appropriate, implications for theory and links to broader concerns and issues are highlighted. The final section suggests some directions for a future research agenda.
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© 2011 Jos Gamble
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Gamble, J. (2011). Concluding Comments. In: Multinational Retailers and Consumers in China. Consumption and Public Life. Palgrave Macmillan, London. https://doi.org/10.1057/9780230317000_10
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DOI: https://doi.org/10.1057/9780230317000_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36105-2
Online ISBN: 978-0-230-31700-0
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