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Abstract

Contemplation of the concept of corporate social responsibility as a derivative of certain conditions markets create, thus determining the nature of relations between various market players, positions it in the context of major forces in today’s economic and social changes. Those changes include the processes of globalization and, as a result of corporate adjustment, structural changes in the way the companies operate. Contemporary enterprises do not resemble much the businesses of past eras, even more recent decades, in anything more than that profit and wealth generation remains their main driving force.

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© 2011 Barbara Fryzel

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Fryzel, B. (2011). Corporate Social Responsibility: A Response to Growing Corporate Power. In: Building Stakeholder Relations and Corporate Social Responsibility. Palgrave Macmillan, London. https://doi.org/10.1057/9780230308817_2

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