Introduction

Abstract

The definition of corporate social responsibility used in this book, assumes that it is an approach to management where the enterprise needs to find a balance between the interests of all the stakeholders in a way which not only maximizes the value of the company but also contributes to the wellbeing of a society and the generation of common good, including wealth. The concept of corporate social responsibility (CSR) postulates exceeding a standard compliance with law and as such it becomes an expectation that companies will actively engage in fulfilling their duties towards the stakeholders. It is an expectation that corporate codes of conduct will be backed up by more profound strategic deeds.