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Industry Analysis (I): Macro

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Think Strategically

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Abstract

Undoubtedly it is not the same to be in the telecommunications, airline or drinks industry. Among other things, they differ considerably with regard to competitive structure, types of companies and profitability.

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Notes

  1. PORTER, Michael. Competitive strategy, The Free Press, New York, 1980.

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Author information

Authors and Affiliations

  1. Business Policy Department, ESADE Business School, Spain

    Xavier Gimbert (Associate Professor)

Authors
  1. Xavier Gimbert
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© 2011 Xavier Gimbert

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Cite this chapter

Gimbert, X. (2011). Industry Analysis (I): Macro. In: Think Strategically. Palgrave Macmillan, London. https://doi.org/10.1057/9780230307568_6

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