Innovating Entrepreneurship in Health Care: How Health Care Executives Perceive Innovation and Retain Legitimacy

Abstract

This chapter focuses on the executive’s role in innovating health care. A distinction is made between two types of innovations: entrepreneurial innovations and institutional innovations. The first type aims to find new ways to enlarge market share, size and the competitive position of organizations. The latter aims to find new ways of connecting ‘old’ and ‘new’ logics (ways of thinking and working) in health care in order to make a long-standing contribution to a new type of health care system. This study looks at how health care executives view and enact both types of innovations.