Abstract
Most institutions and businesses will, at some time or another, set down in writing what they see as their mission. The objective of this exercise is to capture the essence of the organization’s activity, lay out its fundamental goals, and highlight what sets it apart from other, similar organizations. The mission statement will include elements that reflect the past and present of the institution — what we might call its DNA — along with its aspirations, which represent the challenges of the future.
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Notes
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© 2011 Santiago Iñiguez de Onzoño
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de Onzoño, S.I. (2011). The purpose of business schools. In: The Learning Curve. IE Business Publishing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230307339_8
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DOI: https://doi.org/10.1057/9780230307339_8
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