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The Language of Power: an Analysis of a Corpus of CEO Letters

  • Berna Hendriks
  • Margot van Mulken
Chapter

Abstract

One of the many competences (among which developing vision and strategy, incorporating ethics and integrity, building alliances, possessing maturity and judgement – to cite only a few) an effective CEO is supposed to display is communicator competence. Madlock (2008) rightfully points out that leadership is a behaviour enacted through communication. Due to globalization, corporate communication executives are increasingly faced with the challenges of effectively addressing their diverse and dispersed internal and external audiences, which has prompted a heightened interest in research investigating (cross-cultural) variability in style conventions in corporate communication genres such as, for example, annual reports (de Groot, 2008; Hooghiemstra, 2003) or CEO letters (Hyland, 1998).

Keywords

Causal Attribution Attitude Marker Communicator Competence Positive Message Negative Message 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Berna Hendriks and Margot van Mulken 2011

Authors and Affiliations

  • Berna Hendriks
  • Margot van Mulken

There are no affiliations available

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