The gaff-prone CEO

Abstract

Everyone makes the occasional gaff. We make mistakes; say something we don’t mean, muddle up the names, forget crucial facts, and have funny slips of the tongue. But most of us aren’t in the spotlight — we’re not being continually recorded in the media by cameras, microphones and observant journalists. Those that are have to endure years of humiliation as cheap-and-cheerful programs are replayed with their slips-of-the-tongue or tired-and-emotional outbursts captured on tape.