Abstract
If ‘storytelling is the preferred ‘sensemaking’ currency of human relationships among internal and external stakeholders’ (Boje 1991, p. 106), then ‘surely strategy must rank as one of the most prominent, influential, and costly stories told in organizations’ (Barry and Elmes 1997, p. 430).
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© 2014 Jonathan Wheeldon
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Wheeldon, J. (2014). Strategy as Storytelling. In: Patrons, Curators, Inventors and Thieves. Palgrave Macmillan, London. https://doi.org/10.1057/9780230306677_8
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DOI: https://doi.org/10.1057/9780230306677_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32077-6
Online ISBN: 978-0-230-30667-7
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