Abstract
In order to ensure their long-term growth, companies require a balanced portfolio of both incremental and more significant innovations. In the ideal situation, the continuous improvement of the existing product/service range would provide the financial support for the ongoing development of the more significant innovations.
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© 2011 Cornelius Herstatt
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Herstatt, C. (2011). Market Research for Radical Innovations — Lessons from a Lead User Project in the Field of Medical Products. In: Tschirky, H., et al. Managing Innovation Driven Companies. Palgrave Macmillan, London. https://doi.org/10.1057/9780230306547_10
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DOI: https://doi.org/10.1057/9780230306547_10
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