Abstract
Smart transformation starts with a clear vision, but that is not sufficient. Internal and external stakeholders have the power to resist or enable change. A stakeholder is any individual or group that will be impacted by or is interested in the change. Successful transformation requires that leaders communicate strategic change with key stakeholders to ensure their buy-in. Sustaining their support requires ongoing, proactive engagement and dialog.
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© 2011 Andrew Kakabadse, Mohamed Omar Abdulla, Rabih Abouchakra & Ali Qassim Jawad
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Kakabadse, A., Abdulla, M.O., Abouchakra, R., Jawad, A.Q. (2011). Managing stakeholders. In: Leading Smart Transformation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230306493_2
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DOI: https://doi.org/10.1057/9780230306493_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31859-9
Online ISBN: 978-0-230-30649-3
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