Abstract
Polling companies have tracked public opinion in every general election since 1945. This paper reviews their performance and discusses some of the issues facing polling organisations today. In particular it examines the recent performance of YouGov and other online polling companies, the challenge of achieving politically representative samples and the advantages and disadvantages of different research modes.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
R. B. McCallum and Alison Readman (1947) The British General Election of 1945. Oxford: Oxford University Press.
Market Research Society (1994) The Opinion Polls and the 1992 General Election. London: Market Research Society.
Editor information
Editors and Affiliations
Copyright information
© 2011 Peter Kellner, Joe Twyman and Anthony Wells
About this chapter
Cite this chapter
Kellner, P., Twyman, J., Wells, A. (2011). Polling Voting Intentions. In: Wring, D., Mortimore, R., Atkinson, S. (eds) Political Communication in Britain. Palgrave Macmillan, London. https://doi.org/10.1057/9780230305045_7
Download citation
DOI: https://doi.org/10.1057/9780230305045_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-30146-7
Online ISBN: 978-0-230-30504-5
eBook Packages: Palgrave Political & Intern. Studies CollectionPolitical Science and International Studies (R0)