Abstract
The importance and electoral impact of campaigning at constituency level is now widely accepted. A variety of different research teams have repeatedly demonstrated the electoral benefits of well-organised and intense election campaigns at constituency level in Britain, despite using different methodological approaches and measures of campaign strength (see, for example, Denver et al., 2003; Fieldhouse and Cutts, 2008; Pattie et al., 1995; Whiteley and Seyd, 1994). Fisher and Denver (2008) have also shown how the campaign at constituency level has become increasingly modernised. Modernisation — the utilisation of devices such as telephones and computers — has become core to campaigning, becoming more prevalent than traditional-style campaigning (though not necessarily matching the latter’s electoral benefits) (Fisher and Denver, 2009).
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References
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© 2011 Justin Fisher, David Cutts and Edward Fieldhouse
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Fisher, J., Cutts, D., Fieldhouse, E. (2011). Constituency Campaigning in 2010. In: Wring, D., Mortimore, R., Atkinson, S. (eds) Political Communication in Britain. Palgrave Macmillan, London. https://doi.org/10.1057/9780230305045_14
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DOI: https://doi.org/10.1057/9780230305045_14
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