Abstract
Back in 2003, I set up Interbrand’s first internal brand engagement practice. In doing so I combined the methodologies of one of the premier brand agencies with the leading internal communication and change management consultancy. The aim was to provide holistic brand development support and build brands from the inside out.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Copyright information
© 2011 Ian P. Buckingham
About this chapter
Cite this chapter
Buckingham, I.P. (2011). Epilogue. In: Brand Champions. Palgrave Macmillan, London. https://doi.org/10.1057/9780230304659_7
Download citation
DOI: https://doi.org/10.1057/9780230304659_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30591-9
Online ISBN: 978-0-230-30465-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)