Abstract
In the past, the majority of retail chains operated in their regional, perhaps national territory, essentially because of the complexity of the supply chain, consumer demand and regulatory constraints (Lehmann-Ortega and Schoettl, 2004; Mayrhofer, 2004). It was only from the end of the 1980s that retail chains began to significantly strengthen their international expansion. In the first instance, the movement involved the food sector, before expanding into the non-food field. The 1990s saw an intensification of the phenomenon, accelerated by the increasing numbers of mergers and acquisitions. Today, the internationalisation of activities has become a top priority strategic objective for a large number of distributors. Against the background of the globalisation of markets, competition between retail groups has now moved to the world stage (Dupuis and Fournioux, 2005; Meier, 2006).
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© 2010 Ulrike Mayrhofer
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Mayrhofer, U. (2010). International Distribution: The Paradoxical Logics Developed by Retail Groups. In: Milliot, E., Tournois, N. (eds) The Paradoxes of Globalisation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230303966_9
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DOI: https://doi.org/10.1057/9780230303966_9
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