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The Taste of Industrialised Societies for Traditional Products: Socio-Cultural and Economic Paradoxes

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The Paradoxes of Globalisation

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Abstract

The post-industrial countries, or the Triad societies (Europe, Japan, United States) (Ohmae, 1985), marked by the continuous growth of international exchanges after the Second World War, represent the heart of the global economy. In all of these societies, independently from the cultural areas of origin, a common phenomenon can be observed: the wish to revive traditions that were thought lost, as well as the products of terroir1 and other authentic products (Warnier, 1994). After decades characterised by a zealous rush for progress and profit-seeking, new values seem to be of major interest to well-off consumers in contemporary societies; for example, a quest for being at ease with oneself, with others and the world by connecting with traditions in areas as different and various as food, health, cosmetics, living and leisure (Eschwège and Charpentier, 2005)

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Authors
  1. Nathalie Prime
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  2. Mitsuyo Delcourt-Itonaga
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Editor information

Eric Milliot Nadine Tournois

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© 2010 Nathalie Prime and Mitsuyo Delcourt-Itonaga

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Prime, N., Delcourt-Itonaga, M. (2010). The Taste of Industrialised Societies for Traditional Products: Socio-Cultural and Economic Paradoxes. In: Milliot, E., Tournois, N. (eds) The Paradoxes of Globalisation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230303966_7

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